Commerce/sirona.html
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Sirona Capital
Financier. Part of its business is in property speculation. Recent examples in Fremantle: the Myer/Queensgate buildings on Newman Street; the Spicer building in William Street. (The latter has now been acquired by one of Andrew Forrest's companies.) The company also presents as a developer: FOMO being an example, where there are the beginnings of a commercial centre.
The company was involved in Fremantle with the Walyalup Civic Centre, FOMO, Hierloom (apartments in a former woolstore, Beach Street), and Quest Apartment Hotel, Pakenham Street.
Sirona Capital seems to have morphed, since 2010, into Sirona Urban, the principals of which are Matthew McNeilly and Jeff Holloway. Their office is in Ord Street.
Sirona Urban touts these 'community' programs in Fremantle: '20 Lives 20 Homes' (for homeless people - did this happen?), the 'Together Mural' (those gaudy colours on the southeastern side of the Henderson Street carpark), 'Many 6160' (pop-up shops in the Myer building before its demolition).
In July 2022 Sirona has purchased the Point/Cantonment/Adelaide Street site that had been proposed by SKS for a Hilton Double Tree hotel, which is now off the books.
References and Links
The Sirona Capital website says that it 'is no longer maintained', and passes the buck to something called 'Harvis', which sounds like 'harvest'.
Sirona Urban website.
Wikipedia reveals that Sirona was a Gallic goddess associated with healing springs and that her attributes were snakes and eggs.
This page incorporates material from Garry Gillard's Freotopia website, that he started in 2014 and the contents of which he donated to Wikimedia Australia in 2024. The content was originally created on 27 February, 2022 and hosted at freotopia.org/commerce/sirona.html (it was last updated on 11 December, 2023). The donated data is also preserved in the Internet Archive's collection.